Boba Guys is one in every of many retailers like Starbucks to begin brewing on the blockchain. The well-known Californian and New-York primarily based bubble tea retailer is launching a buyer loyalty program utilizing Solana know-how. In addition, the platform will present non-fungible token (NFT) rewards as initiatives alongside token-gated experiences.
Quick Takes:
Boba Guys plans to make use of NFTs and token-gated experiences to extend buyer engagement by way of its on-chain loyalty program.
The Solana collaboration will assist Boba Guys develop its Web3 enterprise. The tea makers goals to speed up the event of Web3 loyalty packages throughout the Solana ecosystem.
This use of modern use of blockchain know-how might set the usual for different retail corporations to enhance their loyalty packages and Web3 presence — for buyer retention and probably elevated gross sales.
Boba Guys’ Benefits from Joining Solana
Boba Guys is utilizing the Solana ecosystem to create an on-chain loyalty program.
The transfer to Solana will allow the tea maker to boost its neighborhood by providing Web3 rewards to prospects. Subsequently, Boba Guys goals to include NFTs and token-gated experiences to spice up shopper engagement. In addition, it will probably take Solana’s low-cost but high-speed community without any consideration to herald new and previous prospects alike.
Assisting towards Bobs Guys Web3 progress, The Solana Foundation just lately invested $10k into the retailer. Regardless of consumers’ Web3 data, the co-founder of Boba Guys, Bin Chen, goals to onboard as many individuals on-chain and to Boba Guys as potential.
Furthermore, this collaboration can speed up the event of Web3 loyalty packages throughout the Solana ecosystem. The bubble tea maker needs to set the usual for different cafes and retail corporations offering all goes as deliberate.
By enhancing buyer engagement, decreasing prices, and bettering provide chain effectivity, it’s clear that using blockchain know-how has the potential to result in vital advantages for the meals and drinks business and past.
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