Nearly 93 years after its creation, Louis Vuitton’s iconic Speedy bag has been reimagined as the luxurious style home introduced the Speedy 40 VIA on July 17. The bag, which was designed in collaboration with Pharrell, is at present claimable as a digital collectible, with the bodily model set to be launched in January 2024. As a part of LV’s first VIA journey, the Speedy 40 VIA is barely obtainable to Treasure Trunk NFT holders, the style model’s entry token that dropped in June.
Louis Vuitton VIA. The first VIA journey is now obtainable. Discover the Speedy 40 VIA @Pharrell, revisiting the Maison's iconic bag crafted in 1930. Discover extra at https://t.co/FN7LgduFzK#LouisVuittonVIA #PharrellWilliams pic.twitter.com/X2i5G7w9xQ
— Louis Vuitton (@LouisVuitton) July 17, 2023
Pharrell makes his mark
Pharrell Williams, the model’s Men’s Creative Director, has been working with the corporate since he returned to the luxurious style home in February after his collaborations with Louis Vuitton in 2004 and 2008. Spanning throughout the model’s most recognizable types, the Speedy has been described as one of many model’s “most coveted” choices, in accordance with Vogue.
Inspired by the journey revolution and the shortly evolving life of the early twentieth century, the Speedy initially glided by the title “the Express,” capturing the eye of Audrey Hepburn within the Sixties after her particular request for a smaller model of the bag (dubbed the Speedy 25). From Hepburn to as we speak’s celebrities, together with Paris Hilton, Nicole Richie, Lindsay Lohan, Rihanna, and Dua Lipa, the Speedy has naturally discovered its approach into an increasing number of high-profile wardrobes.
VIA serves as Louis Vuitton’s new artistic technique and enterprise into Web3, with the VIA Treasure Trunk representing its first foray into the digital realm that goals to redefine luxurious journey via its token-accessible gateway that blends its iconic historical past and product line with as we speak’s digital tradition.
The firm’s Treasure Trunk debuted on June 8 and carried a hefty price ticket of €39,000 (approx. $43,780 as of the time of publication), which additionally got here with a bodily twin that was restricted to a number of hundred items. Treasure Trunk house owners can have the chance to buy digital keys that grant them entry to future “phygital” Louis Vuitton NFT collections that invoke a complicated palette for luxurious journey and style.
Since Williams’ look on LV’s runway present throughout Paris Fashion Week Spring/Summer 2024 in June, the style mogul and cultural icon has been usually noticed along with his unmissable shiny yellow Speedy bag that comes with a staggering $1 million price ticket.
Pharrell at Junya Watanabe with the Louis Vuitton Millionaires Speedy, valued at $1 million pic.twitter.com/GU3Vvu21oR
— highsnobiety (@highsnobiety) June 23, 2023
Editor’s word: This article was written by an nft now workers member in collaboration with OpenAI’s GPT-4.
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